Buy a Trek bike and get free LCC membership
Anyone who buys a Trek Bike from a participating London bike shop before 30 June 2010 will be given one-year's free membership to LCC, as part of the company's Go By Bike promotion.
Trek will also provide customers with a ‘Free Your Bike’ pack, which includes tips on cycling, free maps, and a helmet for those who want one.
"Trek has never been in the business of just selling as many bikes as possible. We've always supported cycle advocacy," said Andrew Griffin, marketing manager at Trek.
LCC’s marketing manager Lucy Cooper said, "People join us for the offers, information and services, but they stick with us because they become part of a campaign to create a cycle-friendly London.
"Trek’s enthusiasm for advocacy is what attracted us to this partnership.”
Details on the promotion can be found on Trek’s web site below where you can also find your nearest retailer.