Hackney City Farm recruits cyclists from crowds waiting at bus stops
Hackney City Farm will be inviting people waiting at busy bus stops to try cycling into work, lending them a bike for just the cost of a bus fare.
The Farm’s Environment and Enterprise Manager, Gustavo Montes de Oca, will be targeting popular commuter bus route 55, which goes from Leyton to Oxford Circus.
de Oca said, "This bus route is so busy that people often end up having to wait while two or three full buses drive straight past their stop.
Hackney City Farm's 'Bus Stop Cycle Start' project offers a bike, cycle training and route planning advice to persuade people to cycle to work instead of getting the bus.
It's now recruiting from bus stops at Warner Place, Queensbridge Road and Pritchard Road in Hackney.
For more details on when and where to find Gustavo, click the link on the right to the Bus Stop Cycle Start flyer, or to Hackney City Farm.
Hackney City Farm was funded by TfL’s Community Cycling Fund for London early in 2010.