London Cycling Campaign helps launch bike club at prestigious Brentford property development

The London Cycling Campaign has been working with Barratt Homes in west London to provide a bike club for a new residential development.

Launched on 20 August 2011, the scheme allows residents of the 'Great West Quarter' in Brentford to borrow a bike, helmet and lock, in a move that's hoped will encourage more local journeys by bike.

Our marketing manager Lucy Cooper said, “A staggering 70% of all car trips are less than five miles, a distance easily cycled. Working with Barratt London, we hope our scheme encourages more residents to switch to bicycles.”

Regional sales director for Barratt London Gary Patrick said, “The nearest Barclays Cycle Hire station is in Hammersmith, around 4 miles away from GWQ, so we're plugging the gap for our residents.”

The Great West Quarter is a smart new development of one, two and three-bedroom apartments set around a central piazza and communal gardens.

Anyone interested in setting up a similar bike club scheme should contact us at services@lcc.org.uk.

For more on the Great West Quarter properties, contact the the marketing suite on 020 8326 7277 or visit the Barratt London website.