Love makes the wheels go round: LCC & Divine Chocolate this Valentine's Day
- By London Cycling Campaign on at 04:51pm 27 Jan 2014
- Posted in: Blog
- Tagged with: LCC Gift membership, Divine choclate, Valentine's gift, Stay Independent
This Valentine’s Day, we have joined up with wonderful independent chocolate company, Divine, to give our supporters the chance to share their love of LCC by buying a gift membership for someone special, with a free 100g bar of delicious Divine chocolate.
Divine Chocolate is well known for its unique and innovative business model, which puts fair trade at the heart of everything they do. Over and above being certified Fairtrade, 45% of the company is owned by farmers in Ghana who supply its cocoa, but you might also be pleased to know that their efforts also extend to cycling as well. In the spirit of riding a bicycle, Divine cherish independence and celebrate freedom and (in their own words!) “We think cyclists are great”!
They are supporting cycling communities whose travel choices help others and the environment, and their ‘Stay Independent’ (#stayindependent) initiative promotes all things cycling. They are working with Kuapa Kokoo (a Fairtrade -certified cocoa farmers organisation in Ghana) to set up a bike project and closer to home they’ve also inspired cyclists to get into the kitchen and bake with The Great Bikeworks Bake Off.
Aside from being ethical, it’s worth a note that their chocolate is extremely delicious too and they create some incredible flavour combinations; 38% milk chocolate with toffee and sea salt anyone?
You can also savour the knowledge that the goodness goes on even after the wrapper is empty… and trust us it WILL be empty!