Transport for London has launched a series of six advertisements to promote cycling.
One advert, complete with celebs Dermot O’Leary and Edith Bowman, is currently playing to cinema audiences.
The other five short films are being distributed online only (here).
TfL also supports a diverse range of cycling projects covering low income groups, ethnic minorities and special needs through its Community Cycling Fund for London.
The London Boulevard
General election: what can MPs do for cycling in London?
Bank Junction is changing for the better