Trek donates £20k to London Cycling Campaign
Trek Bicycles, one of the UK’s leading bicycle brands, has shown its commitment to cyclists in the capital by making a large donation to the London Cycling Campaign, the charity that fights for cyclists’ interests in the capital.
The donation consists of a £10,000 cash gift, with up to £10,000 extra to be donated in services - such as photography and printing costs - to help spread campaign messages during 2010.
Trek will be working with LCC to highlight further the benefits of cycle commuting in London and help create strategies that may become templates for other cities to follow.
“Trek has always been heavily involved in getting more people on bicycles; it’s a company ethos that goes back to its very first days,” said Trek’s marketing manager Andrew Griffin. “Hopefully this funding is not only a catalyst for positive change in the capital, but a catalyst for very real progress on wider scale.
LCC chief executive Koy Thomson said, “We are delighted with this progressive partnership. Trek has great vision in recognising that support for LCC’s grassroots and expert advocacy promotes the creation of a safer London for cyclists, which in turn grows cycling, and benefits the individual, the community and the cycling industry.”
“LCC’s many activists, volunteers and members are deeply and critically engaged in all aspects of London cycling, from local rides and community projects, to detailed policy advice and scrutiny, from neighbourhood to City Hall.”
“Trek’s support will help us to step up this work. Our priorities this year will be combating cycle theft, reducing road danger for cyclists, and a big push to get the best possible out of the Mayor’s cycling programmes.”
Notes for editors
- "When Trek began in 1976, our mission was simple: build the best bikes in the world. Today, we’ve added to our mission: Help the world use the bicycle as a simple solution to complex problems. We believe in bikes."