Bikes in the media
In yesterday's Evening Standard, bicycles were featured front and centre in ads for Sky, O2, Complete London, Saxo Bank, Dickens Yard and BUPA, as well as a piece on Rochester, Kent.
That’s seven bike/lifestyle images in a single issue. The range of major brands happy to associate with cycling to help them sell more products is a striking reminder of how mainstream it’s become.
Five years ago, this would have been unthinkable – Tom would struggle to plant a positive cycling story, then dread a screaming lycra lout riposte in the next issue.
So, whatever else is wrong in the country, Europe, wherever, it sure feels good to be riding the zeitgeist.
This post was edited by idavid at 6:16pm 20 November 2012.