A Celebration of Cycling – Prudential RideLondon 2014

Riders from London and all over the UK came together at the weekend for Prudential RideLondon 2014, the annual festival which celebrates cycling. Across two days, cyclists were treated to activities galore that were all pedal-friendly and gave everyone in the cycling community something to be a part of.

London Cycling Campaign (LCC), as always, got behind the event and was heavily involved to help more people get on two wheels in the capital, whilst ensuring that our campaign and safer cycling messages were promoted across the event. After the success of our led rides in 2013, LCC once again organised feeder rides into London on Saturday for the FreeCycle event, which saw 60,000 people take advantage of the bicycle-friendly closed route through the city, taking in some of London’s most famous landmarks making it an unforgettable day of cycling for many. LCC bought in over 2500 riders into the city from 31 boroughs, helping less confident cyclists enjoy the traffic-free streets in central London. For many riders this would be their first trip into this area by bike and many enjoyed the ride in as much as the FreeCycle event!

Ride with LCC

Green Park on Saturday was packed with bicycle lovers enjoying the atmosphere as people spilled off of the route and into the main Festival Zone. LCC’s stand in the Cycling Village was hugely popular and our Track Stand competition, in association with tokyobike, was a big hit. Tensions mounted as riders battled it out with their best balancing acts to be in with a chance of riding home on the brand new tokyobike. Taking the challenge to new levels, Logan De Monchaux-Irons managed to hold a track stand for a just over 40 minutes – a well-deserved winner if ever we saw one. Congratulations!

Saturday also opened with a new Guinness World Record for the world’s biggest bike bell ensemble in Guildhall Yard and Leadenhall Market also joined as an official Festival Zone; you may well have seen the LCC stand there as well?

The RideLondon-Surrey 100 took place on Sunday and despite the treacherous conditions, more than 20,000 amateur cyclists got in the saddle to bravely take on the route made famous by the world’s best cyclists at the London 2012 Olympics. An increase in riders made it the biggest cycling sportive ever held in the UK, and combined with the wind and rain, every single cyclist that took part should be extremely proud. Team LCC certainly made us proud; from astonishing completion times hovering around the 3.30 hour mark to raising over £3000 for our Space for Cycling campaign, all of our riders finished the tough challenge and were welcomed back at Green Park with massages, chocolate and a lot of admiration from supporters.

There’s still time to donate and praise their efforts (especially as you now know how hard a task it was in all that rain!!). Text LDCC02£5 to 70070 to donate £5 (or more if you can) or visit the Team LCC fundraising page.

As well as Team LCC, we also supported other riders along the way with our Hampton Court feeding station with a team of 40 volunteers from our members and supporters. Thanks to everyone who got up in the dark to get down to the feeding zone for 6am; despite the storm we still handed out bananas and energy-raising treats with a smile!

Congratulations to all of our volunteers, marshals, ride leaders and Team LCC; you were instrumental and LCC couldn’t do any of this without you. Prudential RideLondon has announced its return next year on Saturday 1st and Sunday 2nd August and we’re already planning ways that we can help make it bigger and better and get even more people interested in cycling. We’ll be looking for riders to be part of Team LCC and we’ll need your help once again, so keep your eyes peeled for more news about RideLondon opportunities and we’ll look forward to seeing you all there. Fingers crossed we’ll skip the storms in 2015!