Aldi heads upmarket with new kit

If the price tag on a garment is the size of a postcard you know that value is part of the message. Having already entered the cycling market with basic level clothing Aldi, the low cost supermarket people, are now aiming upmarket with a ‘Pro-cycling range.’ We tested the ‘integrated’ winter jersey, jacket and bib tights. All three cost £30 each less a penny.  Integrated, in Aldi’s case, means that the breathing panels on the back of the jersey, tights  and jacket are designed to match up,  and that  the colour schemes on all three garments (red and black)  match as well. The kit is available in men’s and women’s fittings  and, perhaps refreshingly, both versions use the same colour palette rather than divide by gender into pink and blue. Aldi say their research, in conjunction with an Italian supplier, showed red and black is what customers want.  

The styling is sporty elegant with no indication that the kit originates from a discount supermarket. Quality is evident with use of breathable Lycra, flat-lock seams, YKK zips, three rear pockets plus a zip up pocket for valuables on both jacket and jersey , ‘dry-faster’ moisture zones, reflective and weather  resistant fabrics, comfortable collars and discreet reflective strips. Insides of all three garments are brushed and designed for warmth and comfort. The kit is clearly aimed for on-bike use with all items feeling at thir most comfortable in a riding position: padding on the tights for example was comfy on the bike but bulky for walking.  

Aldi say the fit is closer than their standard cycle wear and we preferred a large jersey for a  40” chest though we stayed with a medium sized jacket. The medium tights correspond to 32” waist, 32” inside leg, so pretty much what you would expect.  Tall (6’’2” plus)  but slim riders might have difficulty with getting bib tights to fit but Aldi also offer a standard tight.  Quality and comfrot were above what you expect for the price. The jersey alone was warm enough in September weather - the jacket will presumably come into its own as winter draws in.  Release date is 24th September - Aldi says get there early to have a choice of sizes.