Cycling women's fashion label launches website with a cycle treasure hunt

Chic cycle clothing and accessories brand Cyclodelic celebrated its new website launch with a photo-based treasure hunt on 20 August 2009.

The event took place in central London, encouraging riders to visit Selfridges, Regent’s Park, the London College of Fashion, finishing with an after-party at Velorution bike shop.

The evening event encouraged participants to muck in with creative challenges like badge-making and a timed bicycle polo course.

Founder Amy Fleuriot said at the event: “It’s not a race, it’s all about having fun in the city.”

Chance to meet people and have fun in the city
Competitors were encouraged to dress up and prizes were given for the most stylish attire and creative photography.

Ms Fleuriot started Cyclodelic in 2006 while still at college, realising a gap in the market for fashionable cycle clothing.

She has had products featured in Topshop’s flagship Oxford Street store, was recently nominated Young Entrepreneur of the Year, and is soon to launch a new range of clothes.

Visit the new product website and the events blog.