DASHING TWEEDS Modern jacket, £475, www.dashingtweeds.co.uk

For a modern, flamboyant twist on the most traditional British fabric, look no further than this company. Guy Hills designs some of the most exciting modern tweeds which have deservedly popped up everywhere from the silver screen to the country set. The use of reflective Lumatwill yarn even makes you more visible to cars at night, without a scrap of fluoro yellow in sight. Guy’s ready-to-wear collection is expanding quickly and also includes caps (£55) and legwarmers (£40).