IBIKELDN Cycle Hire T-shirt, £20, www.ibikeldn.com

Another iconic design from the Soho-based IBikeLDN creatives. Available in black, cream or fluorescent pink, with reflective bike logo and type, these Ts are made from super-soft organic cotton and printed in Camden. Reflective versions of the existing ‘roadster’, ‘fixie’ and ‘Brompton’ Ts are also now available in a variety of colours.

PROS design, reflectivity
CONS not a lot