IKEA sets a benchmark in corporate responsibility

Scandinavian furniture giant IKEA has set a new benchmark as a cycle-friendly employer by giving out thousands of folding bikes to employees this Christmas.

The bikes, which aim to encourage employees to cycle to work, were given as gifts to around 9,000 members of staff at their annual Christmas breakfast event on 18th December.

It is also offering employees a 15% travel subsidy to encourage them to use public transport rather than drive to work. IKEA UK manager, Peter Hogsted, said:

“We want to create a better everyday life for the many, and do what we can to make greener living possible. This is both for our co-workers, as well as our millions of customers.

"The bike is a fun present but there is a serious message. We all have a responsibility to do what we can to protect the environment." [quoted from bikebiz.co.uk]

Get your workplace as cycle-friendly as IKEA! Have a look at our pages on Working with Businesses to see how LCC can work with your employer.