London bike hire shop wins Innovative Business award

London's handiest bike hire shop Go Pedal! has been awarded 'Best Innovative Business' at the Wandsworth Business Awards.

The cycle hire shop delivers hire bikes to customers wherever and whenever they want them, and then collects the bike afterwards. The bikes are smart classic city cruisers supplied with a rack and a D lock.

The judges were impressed by the delivery/collection of the hire bikes, which has encouraged hundreds of visitors to London to take to two wheels. The convenience of not having to travel to and from a bike shop means more and more people are cycling around the city – and getting around faster – so they can fit more of London into their day.

Pedal founder Simon Ford says that the feedback he receives about cycling in London is consistently positive, and more and more visitors are realising that the best way of exploring the capital is by bike.

Help make cycling to tourist attractions even easier! We’re campaigning to make London landmarks promote cycling by installing cycle parking and telling visitors about it. Find out more: