SWRVE shorts, £65, www.swrve.co.uk

These are the WWR (wind and weather resistant) version of Swrve's shorts, which also come in cotton and 3/4-length varieties.

There's something pleasingly understated about these shorts. They come in only a choice of grey and black, and the cut is conservative, but still fashionable.

The synthetic fabric is 2% Lycra, so stretches and feels soft to the touch. 

Fit is snug, but you can feel the satisfying stretch as you move, making them ideal for cycling and hiking.

These aren't cheap, at £65, but they're so nice you'll be looking for excuses to wear them and with a double-layered butt, they should last the distance.