Tour de Latitude offers great adventure for festival-bound London cyclists this summer

Latitude music festival in Suffolk, one of the biggest in the UK's packed summer festival calendar, is organising a guided bike ride to its event from London for those who want to reduce their carbon footprint, have lots of fun, and raise money for Kenyan orphans.

To encourage participants, the organisers are offering all manner of free incentives:

  • cycling guides to accompany you
  • food and drinks en route and when you arrive (courtesy of Marks & Spencer)
  • refreshment facilities every 20 miles, including Wi-fi
  • baggage carriage
  • mechanics and emergency services en route
  • hot showers, massages and ice baths on arrival
  • secure bike parking during the festival
  • bus ticket home, including bike carriage
  • donation to charity on your behalf

The aptly named 'Tour de Latitude' takes place on Thursday 12 July, making sure you arrive at the festival before the entertainment starts that evening, although the main bands don't start until Friday, giving you plenty of time to freshen up.

There are three starting points: 

  • Hackney, North London: 113 miles, 8-12 hours
  • Sudbury near Colchester, 55 miles, 3-5 hours
  • Ipswich, 35 miles, 2-4 hours

All abilities are welcome, and people will ride with their own abiltiy. Guides will lead you along the low-traffic route that's also signposted, with mechanics, emergency response, and free food all along the route.

Find out more about this awfully big adventure on their website.