Valentines Day Cycle Fashion Show

Wheels and HeelsAs part of London Fashion Week, East London’s Columbia Road will be transformed from Flower Market to High Fashion Catwalk on Thursday, 14 February, with a 'Wheels & Heels' cycle fashion show hosted by Hackney Council and Tower Hamlets Council.

The show aims to achieve a greater uptake of cycling by women by demonstrating how cycling can influence a girl’s wardrobe. Models will glide down the catwalk on bicycles in a "positively un-lycra but completely runway fashion."

Councillor Alan Laing, Cabinet Member for Neighbourhoods, said:

“Current research by the Department for Transport indicates that women of all ages cycle less than men, with the difference greatest among people aged 17-20 years.

“Hackney Council aims to attract and increase the number of female cyclists within London, but understands that a barrier to women taking up cycling is its image. Therefore, we are pleased to promote cycling through a different medium, fashion, and hope this innovative event will demonstrate it to be a fashionable and sustainable mode of transport that will attract women of all ages.”

Local, independent talent will shine a new light on cycling fashion, with the designs on the catwalk just as at home on the high street as on a bike.

Boulder Boutique, Smeear, Hoai-oanh Vu, Archie’s Grobags, Swallow, Dashing Tweeds, Keith James, Two N Fro, Rose & Buck, Shop 172 and Cyclodelic are just some of the designers who will be showing their collections on the night.

The Wheels & Heels cycle fashion show will start at 6pm, after which, visitors will be able to sample the shops and venues in and around Columbia Road, Hoxton and Shoreditch.