LCC's campaign to make London a truly liveable city

Love London, Go Dutch was a campaign calling for the Mayor of London to make our streets more liveable for everyone by making them as safe and inviting for cycling as they are in Holland.

We launched the campaign in February 2012, and in the weeks before the 3 May 2012 mayoral election the five leading candidates promised to implement our three Go Dutch commitments, starting the move towards installing continental-standard cycling infrastructure in the capital.

40,000 signed our petition

Helping to make Love London, Go Dutch our most successful campaign ever, 40,000 people signed our petition: "We want the mayoral candidates to pledge to make London more liveable for everyone by making our streets as safe and inviting for cycling as they are in Holland".

10,000 came on the Big Ride

On Saturday 28 April 2012 an incredible 10,000 people (despite the wet weather) took part in the Big Ride, London's biggest-ever bike traffic-free ride calling for safer streets for cycling.

When Boris Johnson won the election, we started our Go Dutch: First 100 Days campaign to make sure he doesn't renege on his commitments. After 100 days we delivered a summary of what he's done, and what he hasn't.

More about the campaign

Why Go Dutch?

The Big Ride

Key principles

Campaign demands

Parliament SquareOlympic ParkBlackfriars

Go Dutch gallery


Holland in the 1970s

Help gather petition signatures

Sponsors and supporters

Go Dutch locations

First 100 days