Using Facebook: the basics

Facebook is the worlds’ largest social networking site, with hundreds of millions of users/visitors.

Take a look at our full Social Media Guide, or check out our top tips below to find out how to set up a page for your local group or make the most of your existing Facebook Page:

Download the Social Media Guide

 Our Facebook Top Tips!


  • Create a Facebook page not a group. This is important to make sure people can find you and view your page! 
  • Facebook Groups work well for small private groups of friends to discuss topics,for example your groups committee members, but a page will be better for broadcasting info and hosting discussions.
  • Engage and grow your audience by posting regularly. You can add content to your page in seconds by posting links or photos.
  • You can repost links from the LCC page if you are struggling for content. Do this as often as you can.
  • It’s best to vary the type of updates you post. Try to post a mix of news, links or videos from LCC or other sources. 
  • Always try to include a photo or an image. We find that more people see and share posts if a photo is included.
  • If people comment on your posts, try and reply where necessary and if they say something good, you can ‘like’ their individual comments. 
  • Your Facebook cover image is a great advert for your local group – you can show people who you are and what you work on. 
  • Do think carefully about the images you use and try to think about how you represent your group to be all inclusive and approachable to new potential members from a variety of backgrounds. Try to include a mix of people / cyclists in your imagery if you can. 
  • If you need images to use, you can always use images from the LCC website (using any relevant copyright) - contact campaign@lcc.org.uk for more help.
  • Use Facebook’s 'Page' feature i.e. post updates and pictures as “Lambeth Cyclists” rather than as your personal Facebook identity. You can make this happen automatically in your personal account settings. This makes it much easier to keep supporters involved as they are speaking to a consistent person, rather than have the name changing in line with committee members. You also get valuable information showing how well your page is working for you if you use it this way. For example, you can see how many people a post has ‘reached’. 
  • You can add more administrators from your group, who can then post as the page, rather than as their own name – click Admin Panel then Edit Page in the Manage menu. 
  • We recommend you always have 2-3 members of your group as administrators, so you don’t lose access if someone leaves the group.
  • If your local group already has a ‘group’ on Facebook make sure you move to a ‘Page’. Facebook don’t provide any tools to convert your group to a page unfortunately but you could create a new ‘Page’ and notify your group members about it and ask them to make the transition over a set period. You might lose members short term but are likely to grow long term.

 

Download our full Social Media Guide