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The Pathway Approach

The Pathway Approach

An introduction to the Pathway Approach, a journey any area takes from no delivery on active travel to a complete and coherent approach to transport, is there to help campaigners focus efforts.

The Pathway Approach

Pathway: Stage 2 – Any Win At All

How to campaign - if you have a small group of dedicated volunteers, but your council isn't prioritising active travel, you need "any win at all". Here's how.

The Pathway Approach

Pathway: Stage 3 - Critical Friend

How to campaign - if your council is starting to deliver schemes that upset drivers and the council is moving forward despite that, it's time to get coherent and balance your group’s public support with a private push to improve schemes. Here's how.

The Pathway Approach

Pathway: Stage 4 – Fill in the Gaps

How to campaign - when your borough starts implementing good schemes without you asking, you're at this stage. There will still be gaps in the active transport network so this is another opportunity to grow your group, make it more representative and support behaviour change. Here's how.

The Pathway Approach

Pathway: Stage 1 - Get Help

How to campaign - if your group is just you and a few others, and your borough is barely acting on active travel, climate etc. then you need more help. Here's how.

For coordinators

LCC Coordinator's Handbook

All the information you need to know about running an LCC local group in one place, as well as where you can go for support and further guidance.

Campaign planning

Creating a campaign plan

As a campaigning group, it’s best to set clear objectives and work out a campaign plan. The impulse might be to throw yourself into action straight away, but taking time to analyse the situation and develop an effective strategy can make all the difference to your campaign’s success.

Campaign guides

Critical friend campaigning

This guide, specific to Stage 3 of our Pathway Approach, explains what it means to be a critical friend and how to use this as a framework for your campaigning.

Campaign planning

Picking your campaigning focus

You want more cycling, walking & wheeling in your borough. But what exactly do you ask for to get there? Here's how to pick a focus for your campaign using The Pathway Approach.

Campaigning basics

Getting started in active travel campaigning

Do you want to make your local area better and safer for walking, cycling and wheeling but have never campaigned before? Or maybe you have campaigning experience, but not for active travel? Here’s how to get started.


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